Comments on: The Flawed Logic Behind the Internet Time Slot

Comments on: The Flawed Logic Behind the Internet Time Slot http://www.candlerblog.com/2010/01/22/the-flawed-logic-behind-the-internet-time-slot/?utm_source=rss&utm_medium=rss&utm_campaign=the-flawed-logic-behind-the-internet-time-slot Mon, 28 Jun 2010 03:27:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bob Judge http://www.candlerblog.com/2010/01/22/the-flawed-logic-behind-the-internet-time-slot/comment-page-1/#comment-3899 Bob Judge Fri, 22 Jan 2010 20:03:45 +0000 http://www.candlerblog.com/?p=2123#comment-3899 I do not see any flaws in Nick Boltin's logic. You say, "For too long, the Internet has been perceived as a magic box with the potential for wild success that eats media industries for breakfast." Until it's proven otherwise, it's true. It doesn't work out that way every single time, your example of Lost is good, but it always has, as you put it, "the potential" to kill a media industry. You also say, "The Internet is a content delivery network, plain and simple." That's not true in the context of this discussion. In this context, the internet is a consumer's alternative to broadcast television, something that hasn't been in the equation during the past 60 years other than radio in the early days. So instead of watching Conan at 11:35 or Letterman or whoever, there's the internet. Concerning time slots, using Lost as an example is probably not an accurate choice for comparison. Lost is an episodic series airing (I don't know?) 20 episodes a season. That brings more to the table and will, as you say, bring an audience TO the time slot. Although they are both on network TV, I see them as 2 different mediums. Comparing the two negates the entire idea behind why NBC made this change last year to begin with. Cheaper programming. This seems to be about money and pride. NBC needs to save money to make money. Nick Boltin's article seems to propose the same thing. Internet programming is cheap and it doesn't have the limit of a time-slot. I do not see any flaws in Nick Boltin’s logic. You say, “For too long, the Internet has been perceived as a magic box with the potential for wild success that eats media industries for breakfast.” Until it’s proven otherwise, it’s true. It doesn’t work out that way every single time, your example of Lost is good, but it always has, as you put it, “the potential” to kill a media industry.

You also say, “The Internet is a content delivery network, plain and simple.” That’s not true in the context of this discussion. In this context, the internet is a consumer’s alternative to broadcast television, something that hasn’t been in the equation during the past 60 years other than radio in the early days. So instead of watching Conan at 11:35 or Letterman or whoever, there’s the internet.

Concerning time slots, using Lost as an example is probably not an accurate choice for comparison. Lost is an episodic series airing (I don’t know?) 20 episodes a season. That brings more to the table and will, as you say, bring an audience TO the time slot. Although they are both on network TV, I see them as 2 different mediums. Comparing the two negates the entire idea behind why NBC made this change last year to begin with. Cheaper programming.

This seems to be about money and pride. NBC needs to save money to make money. Nick Boltin’s article seems to propose the same thing. Internet programming is cheap and it doesn’t have the limit of a time-slot.

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