Wal-Mart to Give Hollywood a Hand ⇒

{% blockquote Michelle Kung and Miguel Bustillo http://online.wsj.com/article_email/SB10001424052970203833004577249652072048154-lMyQjAxMTAyMDIwNzEyNDcyWj.html The Wall Street Journal %} Wal-Mart is in discussions to provide an in-store service that will assist customers in registering DVDs they already own with the movie industry’s UltraViolet system, according to several people familiar with the matter. […] Employees of Wal-Mart will help customers create UltraViolet accounts, according to the people familiar with the plan. Wal-Mart staff will also check DVDs that shoppers already own, adding titles that are part of UltraViolet system to their accounts for a small fee, the people said. Wal-Mart is a member of the UltraViolet consortium. {% endblockquote %}

Nothing sounds better than going to Wal-Mart to buy access to digital wares you’ve already purchased. Good luck with that.

(via The Verge.)