{% blockquote -Michael Wolff http://www.technologyreview.com/web/40437/ “The Facebook Fallacy”, Technology Review %} Facebook has, in some yet-to-be-defined way, redefined something. Relationships? Media? Communications? Communities? Something big, anyway. {% endblockquote %}

I was in high school when the dot com bubble burst¹ but even I feel the eerie parallels between, say, 1999 and today. As Wolff points out, Facebook is a company that no one fully understands yet. But they have users. A ton. Most humans with the Internet, in fact.

Anecdotally, most people I talk to are surprised to hear that Facebook even has ads at all. They just ignore them. Yet Facebook wants so badly to be an ad company. Uphill battle for a very old media concept.

(via Benjamin Brooks.)