Netflix is Making it Easier to Keep Watching Netflix ⇒

Netflix announced a new feature called “post-play” on its official blog:

When you finish watching an episode of a TV show, we’ll minimize the credits and tee-up the next episode. If you do nothing, the next episode will start to play in 15 seconds. You can also stop it to get more information or select another episode.

When you finish watching a movie, we’ll minimize the credits and offer you three recommendations to try next. If those don’t suit you, you can always go directly to search from post-play or go back to browsing to find something else.

Available now in a web browser and on PS3, coming soon to other platforms.

Sounds like a great feature. I hope soon they’ll allow you to build and share playlists. Imagine finishing a film and having suggestions laid out by a friend of yours (or a critic you like) instead of selected by an algorithm. Could be cool.

The name is stupid, though. “Keep watching” might make more sense. Or “Sedentary Sunday.”